William calls up guests from all over the world and invites them to join him on a personal journey through their lives using the thousands of random questions he has collected in his Magic Box .
The focus is on finding out what makes the guests tick, what excites them, what they love, what they hate and it gives them an opportunity to share some of the most memorable and fascinating stories and experiences they have been through so far in their lives. William hosts the show with a contagiously friendly and light hearted approach which automatically makes the guests relax and feel at home and so perhaps they might even end up sharing an experience they would actually prefer to forget.
William has a wonderful ability to empathize with the participants and usually shares one or two of his own interesting experiences that he has been through on his own journey.
At the end of the show he invites the caller to ask him any question they want to, personal or general, he is open to all of it.